Posts

Branding Opportunities & Challenges: Best Branding Agency in Dubai

Image
  In today's world we are surrounded by multiple brands. Most of our works is influenced by the brands that breathes around us. A brand is name of product or service which is manufactured by particular company.   Branding   Branding is telling people everything about your brand, its name, colors, symbols, packaging, jingles, website, URL, logo, slogans, signage, etc. Branding helps the brand create a unique identity for itself so that it becomes an appealing and memorable entity. In simpler words, branding is an important exercise that creates a long-lasting impression on the market. Branding is all about creating a positive image of your brand in the minds of the public so that they can recall your brand for a long time. It is adding effective value to your product. Branding distinguishes your brand from others. As branding leads to several opportunities for your brand to stand out it also creates many challenges and opportunities. Brands first came into being in the 19t

MOBILE WEB vs MOBILE APP FOR START-UPS

Image
  Mobile web vs Mobile App is one of the hottest topics and is pretty similar to an old debate of digital media vs offline media. The agenda was simple as a part supported the traditional offline media while the upcoming generations were in favour of the digital or the online media. While there was two separate domain for this debate, the whole focus has now shifted to the single domain of online platform. The feature that is a part of the online system have been pitted against each other and this is a debate that has been working over for a long time. While most people think this to be the same there is a vast difference between a mobile website and a mobile app. And our point of focus is here for the start-ups. New entrepreneurs tend to find a platform where they can easily sell their products or even make people aware of it. The best platform is the online platform and even better is the platform through mobile phones. Internet access is there in almost all the smart-phones and it i

WEBSITE DESIGN GUIDELINES TO CREATE WEBSITE

Image
  Website design is designing and conceptualizing the data or content in accordance with internet. Website designing isn't restricted to websites only as it also incorporates different uses, like web applications, and UI plan. When planning a website, it's essential to consider both the look and the usefulness of the site. Web design is significant in light of the fact that it chooses how the normal crowd sees your image.   Website design affects the user to choose whether he should stay and explore through your site pages, or pick an alternate other option and turn towards your rival. A great website design will guarantee that a customer remains on your site page and to have this guarantee, you should plan your site, keeping a few web compositions rules in 2020 and get benefits as much as possible from it.   Here are some important guidelines that are used by every website development agency while developing any website. 1. KEEP IT SIMPLE Packing a lot of content int

Why startups fail – Lack of Knowledge of Marketing & Branding

  What is a start-up? With the ongoing technological advancement and the boon in the internet industry, the marketing agency is playing a major role in the startups. A start-up is a business started by one or a few entrepreneurs to bring a distinctive product in the  market. Bringing any startup is not an easy task, it is filled up with various challenges  from pitching your idea to the investors to convincing them to invest in your idea, choosing the best branding and marketing agency for the promotion and etc. Startups need constant approach, work, and planning to build up an efficient marketing strategy. Many times the startup idea seems to be good but poor planning brings it down. Most of the startup fails due to flaws in the plan, no revenue, no investors or getting no profit out of it. While many fail to set their foot in the market because of choosing the wrong marketing and  branding agency  for their product advertisement, some just boost up in a short span of time. Some of th

Effect of Digitalization on people lives in the post-pandemic World

  A small virus has shaken down the whole world in the last six months and changed a lot of things. Now mask, sanitizers, and digitalization are new normal. Yes, you heard it right Digitalization. To survive the ongoing pandemic condition, the former two are mandatory for all and later one i.e. digital tool have become essential for every entrepreneur or business nature. Online classes, video conferences, streaming OTT platforms for entertainment, and much more are now normal and most likely to stay in the post-pandemic world. According to LAVA Brands, a creative agency in Dubai, people during pandemic have embraced and enjoyed quality offerings from online platforms, credit goes to highly skilled customer support, enhanced digital support, and a commitment to online business. Now the customer has shifted from traditional methods to online medium for everything whether it is shopping, paying bills, watching movies and this tendency of people will remain intact in the post- pandemic wor