Branding Opportunities & Challenges: Best Branding Agency in Dubai

 

In today's world we are surrounded by multiple brands. Most of our works is influenced by the brands that breathes around us. A brand is name of product or service which is manufactured by particular company.

 

Branding

 

Branding is telling people everything about your brand, its name, colors, symbols, packaging, jingles, website, URL, logo, slogans, signage, etc. Branding helps the brand create a unique identity for itself so that it becomes an appealing and memorable entity. In simpler words, branding is an important exercise that creates a long-lasting impression on the market. Branding is all about creating a positive image of your brand in the minds of the public so that they can recall your brand for a long time. It is adding effective value to your product. Branding distinguishes your brand from others. As branding leads to several opportunities for your brand to stand out it also creates many challenges and opportunities.

Brands first came into being in the 19th century with the advent of packaged goods. The 1st brand was that was registered was the red triangle registered by Bass beer. The brands have seen evolution since then. Some of the examples of brands are Nike, Coca-Cola, Pepsi, Lava Brands.

https://lava-brands.com/

 

 

During 1940s, Mildred Pierce manufactures found out how brands have a relationship with their customers in the psychological, social, and anthropological senses. Soon, manufactures started associating other kind of values like efficiency, youthfulness, fun, and

luxury, with their products. And from these values customers started buying brands instead of the product.

 

Brand Management

 

Branding is not an easy task. Marketers who are engaged in branding aims to develop the expectations behind the brand experience. They create the impression that a brand has certain characteristics or qualities which make it special or unique. A brand image is developed by associating an "image" with the product or service and the image or personality is “branded” into the consciousness of consumers. Hence, the brand is one of the most significant elements in advertising. The art of creation and managing the brand is called brand management. Brand holds a very special place in the minds of the people if its managed properly. When the brand becomes widely known in the public then it acquires brand recognition. The primary goal in brand recognition is that it should get identified without the name of company present. It can be achieved by creating a unique image of the brand through the shape, size, color, logo, font style, font size of the brand. If the brand recognition is positively attached to the minds of the people it is said to have achieved a brand franchise.

For example, the disney logo, Apple's logo, windows logo, Lava company's logo or color etc.

The Lava Brandsis a leading  Branding agency in Dubai. The distinctive block font and red color sets the image of the brand in the mind of the customers. One canrecognize the brand just by looking at the color or the logo.

 

Importance of Brand Management

 

When a brand is managed regularly and properly, the customers are drawn to it. The work of brand managing doesn't stop when the image is created it goes on to maintain the image at a regular basis. If a brand is managed nicely it will remain in the hearts and minds of public for a long time. Proper brand management involves delivering short term financial goals, long term positive brand image and brand equity goals. Hence, in order for a brand to survive for a long time, a good brand marketer must have a good marketing plan and brand management strategies to stay afloat.

 

 

Brand Elements

 

The different components of a brand which are unique, distinguishable, identifiable are called as “Brand Identity Elements or Brand elements”. Some of the brand elements are: Brand Name, Logos, symbols, Slogans, URL’s, Spokespeople, Characters, Packaging, Signage’s, Jingles. Branding elements helps in clarifying the brand image in the minds of the consumers and this affects their decision making and this helps in the process of brand managing.

 

Branding Challenges

 

Well branding helps a brand survive in the cut throat competition but it is not at all easy. It comes with many challenges that the marketers have to face. Branding is not only about coming up with a great name and logo for the brand, it required many tasks that the marketers has to look after. The main challenges can be summarized into 3 main categories which is also known as “three C’s of Branding”.

 

Challenge 1: Cash

 

The challenge of cash is one of the most difficult challenges in Branding. Usually marketers face short term financial problems. It is because of the reason that the marketers have to deliver results with limited financial amount for a long term brand plan.

 

Challenge 2: Consistency

 

It is very hard for the brand to maintain it's image in the minds of the customers. The marketers build up the image but the work doesn't end there. They had to go through the challenge of creating a consistency in their image in the minds of the consumer. Also, the message of your brand across all the platforms should be consistent. A brand retains a longer image if its presence is maintained in every platform.

 

 

 

Challenge 3: Clutter

 

The market is not an easy place to set your foot at. It is increasingly populated and competitive. Consumers are exposed to numerous number of brands advertisements and promotions. The marketers have to face this challenge of clutter and breakthrough it. For the brand to be unique and stand out, the marketers have to work continuously to create an innovative and Creative advertisement.

 

There are other brand challenges that are most important to keep in mind while planning for your brand. These are Connectivity and Communication. Brands search for long term planning. You can create a good image in the minds of the customers but if it lacks constant planning then it might fail to build association with the consumers. The customers should always be connected to the brand and attach a positive association with the brand.

Also, the communication, if there is no constant communication between the marketer and the consumer the brand might not be able to provide what the consumer wants. Hence, constant interaction with consumer is necessary.

 

 

As for a brand, it is very necessary for them to stay at the top, fight in the competition and come up with the great ideas so as to remain in the minds of the consumers.  In order to survive the brand must always be fresh, relevant, customer-oriented and accessible.